Archive·every issue
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26 June 2026
The agent is reading your website
What happens when a prospective member asks ChatGPT to find a gym, and the agent is reading your website instead of visiting it. What it means when the buyer stops being human, and five questions every operator should answer honestly.
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12 June 2026
The arc from tools to platforms
Where on the arc from point solutions to platforms to commit, and what trade-offs come with each position.
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29 May 2026
What we mean when we say “agent”
What an agent actually is, and why the conversation belongs at board level.
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10 July 2026 · forthcoming
Issue No. 04
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24 July 2026 · forthcoming
Issue No. 05
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