This is a letter, not a newsletter. It arrives every other Friday. It is written by a single person, on a single subject: what AI is actually doing to the business of running gyms, studios and health clubs.
It is not for everyone. It is for the operator who would rather read one thing carefully than skim ten things and forget them all. It is opinionated. It is short enough to read with a coffee. It does not sell you anything.
If that is your kind of thing, the next issue is below.
Issue No. 01 · 12 June 2026
The thing no one is telling fitness CEOs about AI
First issue lands on Friday 12 June. A preview is up now.
Issues 2–5 follow fortnightly through August.
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