About·the writer
Ian Mullane is a fitness-industry operator and the founder of Keepme.ai. He has spent the last decade working with health-club groups across the UK, the US and the Middle East on the unglamorous side of the business: lead flow, retention, technology choices that quietly compound, and the conversations operators have when no one is taking notes.
The Operator Letter is the result of one of those conversations happening too often to keep to a phone call. It arrives every other Friday. It is written from London.
Subscribe
A new letter every other Friday. Email only.